Posts Tagged ‘radio6’

Radio 6 wont do what you tell them

July 8, 2010

So Radio 6 has been saved. The powers that be, namely Tim Davie, are as we speak defending their radio strategy to the assembled media. The stations inner sanctum was said to be a place of “celebration”, with an amazing belief in people power and relief emanating from within. And isn’t this just the way?

We love an underdog, almost unanimously. The world of popular music is no exception to this as countless other incidences prove. Rage Against the Machine toppled X Factor winner Joe McElderry to take Christmas number one, exclusively because of people power. The single, “Killing in the Name”, was already 18 years old; seemingly bearing no contemporary relevance to today’s pop charts.

Nevertheless, for many it stood as a symbol; propelled by its rebellious hook line and the band itself; whose pseudonym leaves nothing to the imagination. As was pointed out thereafter; the campaign wasn’t without its contradictions. Rage themselves are rather tastily backed by Epic; a subsidiary of Sony. Regardless, the fundamental symbolism remains, which is what first and foremost garnered public interest. The salvation of Radio 6 is no different; with a snowball of media hyperbole and calls for Davie’s resignation echoed many thousands of times over already. It’s doubtful this smorgasbord will have even bothered listening to Radio 6 at all.

But that isn’t the point is it?